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Buell to sell everything from East Troy motorcycle factory

Photo

Photo by Terry Mayer

In this 2004 file photo, workers assemble sport bikes at East Troy's Buell Motorcycle company. Harley-Davidson announced Oct. 15, 2009 that it would cease production at Buell.

A portion of the equipment that will be sold Jan. 28, 2010 at the Buell Motorcycle liquidation sale. Click HERE for more photos of inventory.

EAST TROY -- In what could be the biggest rummage sale East Troy has every seen, Buell Motorcycle Company will begin liquidating everything from its facility beginning Jan. 28.

The sport bike company founded in East Troy by Erik Buell was closed last year by parent company Harley-Davidson, and founder Erik Buell has moved on to run a racing bike shop.

The liquidation will be run by Liquid Asset Partners, a Michigan liquidation firm.

Over the past 26 years, Buell has manufactured over 130,000 motorcycles and created avid fans worldwide.

The liquidation sale will be a once-in-a-lifetime opportunity for Buell riders and fans to view the inside of the factory and purchase the equipment used to make the high tech sportbikes.

"Buell had a great run as a quality American motorcycle with fans worldwide." said Bill Melvin Jr., CEO of Liquid Asset Partners.

"Buell spared no expense in making their beautiful bikes and in purchasing the factory equipment. There is a tremendous interest in the equipment and vehicles left in the factory and there are so many tools nobody will go home empty handed!"

The liquidation sale will start Jan. 28 and run every day for 30 days until everything is sold.

Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly from the factory floor.

The liquidation firm will be selling at enormous discounts, right from the start. Customers can buy tools for their garage, computers for their offices, and motorcycle specific equipment for making and testing their bikes.

"This factory was a state of the art, small scale factory. It's the type of facility that many tools and items will be of great interest to the home mechanic and motorcycle fanatic." says Bill Melvin Jr., CEO of Liquid Asset Partners. "To make the sale successful we are prepared to deeply discount the inventory and sell everything in one month! It's stacked high and we're selling it cheap. The public won't want to miss these deals".

The liquidation sale will be held at the Buell Factory at 2815 Buell Dr, East Troy, WI.

It is open to the public every day until everything is sold.

Hours of operation are 10 a.m. until 7 p.m. Monday through Saturday and noon to 5 p.m. on Sunday.

Buyers may view photos and inventory online at www.LiquidAssetPartners.com.