Buell to be reborn as motorcycle racing shop

By DAN PLUTCHAK ( Contact )   Monday, Nov. 23, 2009
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— Perhaps it's not the end of the road for East Troy's Buell motorcycle company after all.

Parent company Harley-Davidson announced that the East Troy motorcycle company will be reborn as a scaled-down race shop.

For years, Buell has been a big sponsor on the sport-bike racing circuit, and apparently Harley-Davidson sees enough marketing potential to keep the program afloat.

Read more on the announcement in the County Life blog.




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