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Faces of VetsRoll honor veterans

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Ian Gronau | May 18, 2014

BELOIT -- Last Saturday, in preparation for the fifth VetsRoll tour to Washington, D.C., that leaves Beloit this Sunday, May 18, this year's participants sat for a portrait to preserve a record of the event.

The photographs were taken by Tim Storm, who upon hearing about the chance to catalog this special event, jumped at the opportunity.

Storm, who founded the coupon and shopping website FatWallet.com  in 1999 and has since sold the company, now spends his semi-retirement capturing images of others.

"I saw the opportunity and thought it was a great way to give back to these amazing people," Storm said. "When I was setting it up, I was trying to come up with a way, photographically, to show what kind of people these vets really are, and to honor them in that respect."

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Approaching the shoot, Storm knew he wanted a flat black background so there wouldn't be any distractions. He took both color and black and white shots, but after review both, Mark Finnegan, VetsRoll cofounder, and Storm agreed that the black and white shots were the best.

"It's really about who they are in their eyes and their faces," said Storm. "By taking the shot in black and white it can take you right through everything else, cut out the distractions, and you get to see who these people are at their core."

(See more of Strong's photos at Facebook.com/VetsRoll.org)

More than 200 area residents who served in World War II and the Korean War will depart shortly after 5 a.m. on Sunday for the 2014 VetsRoll bus tour to Washington D.C.

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