EBR heads to Italy to promote its newest racing motorcycle
EAST TROY--As part of a $10,000 state grant to promote global development, Erik Buell Racing LLC will be in Rome next month to promote its newest high-performance sports motorcycle, according to a story in the Milwaukee Business Journal.
EBR, based in East Troy, received the $10,000 grant from the Wisconsin Economic Development Corp. as part of its global business development program.
Hero MotoCorp Ltd. of India has a minority stake in EBR.
EBR's latest bike, the 1190RX debuted last year, and has been approved for sale in Europe. At least three motorcycle dealers in Wisconsin will sell the motorcycle.
Buell a former Harley-Davidson Inc. engineer, is the CEO of EBR.
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