Finding the next great filmmaker

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Ian Gronau | November 27, 2013

BELOIT -- Is tomorrow's Steven Spielberg today's Stateline area middle school or high school student?

Organizers of the Beloit International Film Festival are using their resources to find those aspiring filmmakers and give them the tools for success.

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On a recent Wednesday night, in the back room of the JATV studio in Janesville's Hedberg Public Library, Duane Brewer, director of JATV media services, is giving engaging instruction to a handful of aspiring film and video makers.
The free workshop is geared at middle and high schoolers that have an interest in the craft. In partnership with the BIFF, Brewer will help the students learn film and video elements and even let them handle equipment while they create commercial footage for BIFF merchandise that will actually be aired during their festival.

"Before I bought a BIFF scarf, I never had any dates. But now that I own one, my phone just won't stop ringing," said Brewer to his snickering class on Nov. 13, while they discussed a first-person advertising strategy. "Or you could use a scientific research method to reach your target audience, like: 90 percent of owners of the BIFF scarf drive Mercedes Benz," Brewer coached. "We might not be able to prove that, I'm not sure, but you understand."

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