ABC's Hendricks urges sponsorship at IndyCar race
The new naming-rights sponsor of Milwaukee's IndyCar race, ABC Supply Co. Inc. owner Diane Hendricks said to keep the event in southeastern Wisconsin, more of the state's businesses need to become sponsors, according to a story in the Milwaukee Business Journal.
Hendricks, the owner of a roofing and construction supply business in Beloit, said the event's loss would be difficult for the state.
This was the first year in its three-year Milwaukee history, the IndyCar race had a naming-rights sponsor, which race organizers said was needed for the event to return here.
Read the complete story HERE.