Janesville parts company partners with EBR

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Staff | July 18, 2014

EAST TROY--Janesville-based Parts Unlimited will partner with Erik Buell Racing LLC to become a distributor of EBR spare parts for North America, according to a release from the East Troy manufacturer of high-performance motorcycles.

Under the agreement, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR's dealer network.

“We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers,” EBR founder Erik Buell said in the release.

Parts Unlimited will begin to distribute parts and accessories to EBR's dealer network beginning this month.

“This relationship is a new chapter for Parts Unlimited as we are now expanding our business model to support OEMs,” said Parts Unlimited founder Fred Fox.

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